NBA – London Game 2018
2018 marked the eighth time the NBA have travelled to London for a regular season game, and fans were treated to a clash between two of this season’s most exciting teams – the Philadelphia 76ers and Boston Celtics.
Tiger Films has worked with the NBA for the past five years, providing a fast-turnaround and full-service solution from filming to delivery. This year, the team were involved from the pre-production stage, giving integral support throughout, to produce over 20 engaging pieces of content for social media, broadcast and the stadium jumbotron.
The campaign began when Tiger edited content captured with the Sixers and Celtics players in the US for the jumbotron, as well as broadcast outlets and social media. These eleven videos put the NBA stars British knowledge to the test on topics like the lingo and the royals, with Jr. NBA kids asking questions and giving advice to the teams ahead of their visits.
During the week of the London Game, activity was ramped up with four different shoots taking place on one day alone. There was a real variety in content throughout the week, from a Facebook Live stream with five-time NBA All-Star Kyrie Irving of the Boston Celtics, and a conversation with former footballer Thierry Henry and NBA Commissioner Adam Silver, to a Gordon Ramsay Beef Wellington masterclass with former All Stars Rip Hamilton and Cedric Maxwell, and Afternoon Tea with NBA Ambassador John Amaechi.
To capture quality HD footage, Tiger Films used multiple high-end Canon EOS C300 Mark II cameras and a selection of Canon professional lenses. With the majority of turnarounds required within 24 hours, the editing team worked around the clock, using an Adobe Premiere Pro based workflow, to deliver the content in various dimensions ready to share on social media.
The most-viewed video of the campaign, with over two million views was former NBA stars Rip Hamilton and Cedric Maxwell taking on Gordon Ramsay’s Beef Wellington challenge.